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Statement: 'Use our express service to receive your parcel within 24 hours.' — an advertisement by a courier company. Which of the following assumptions is implicit in the advertisement?

Competition practiceLogical / Critical
  • ASome customers want their parcels delivered quickly
  • BNo other company delivers parcels
  • COrdinary delivery always fails
  • DCustomers do not care about delivery time

Step-by-Step Solution

Advertising fast delivery assumes there is demand for it; that some customers value speed is the implicit assumption behind the appeal.
Answer: A) Some customers want their parcels delivered quickly

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